My Story
Who Am I
Hi I'm Alex Standley, Personal Stylist, Speaker, Sustainable Fashion Expert and founder of Luxe Leopard Lifestyle. I am a wife and mum to a gorgeous 6 year old and have 20 years experience in the Fashion Industry, including a first-class honours degree from London College of Fashion.
With 15 years as a Fashion Buyer for global brands like Marks & Spencer and Amazon, I understand the industry from the inside out. One of my gifts is that I am an empath, and I love supporting you to show up as the incredible woman you are.
What's My Story?
I believe style is more than just clothing—it’s a powerful tool for influence, confidence, and legacy. My mission is to help trailblazing women craft a signature style that aligns with their ambitions and amplifies their impact.
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After managing multi-million pound product portfolios, I discovered my true passion: empowering women leaders to use style as a strategic tool for success. My corporate background combined with personal styling expertise allows me to understand the nuanced relationship between style and professional impact.
Becoming a mum was my pivotal moment. During maternity leave, I felt I'd lost my identity and was lacking in confidence. The fashion industry that once defined me now felt misaligned with my deeper values of purpose and positive impact. This wasn't just a career crossroads; it was a personal transformation.
Ultimately, style confidence is about embracing your own unique journey, staying true to yourself and using style as a means of self-expression. I’ve worked with many private clients and spoken in front of countless audiences including on the TEDx stage, spreading the message on sustainable style confidence, and can't wait to see where this takes me next.
How Can You Work With Me?
I have created the Luxe Style Formula™, a series of 5 sessions where you’ll uncover your unique style personality and colour palette, and learn to own your style unapologetically. We'll create your capsule wardrobe of dreams, a wardrobe that reflects your leadership, vision, and success. Because when your style is aligned with your purpose, the world takes notice. We will make getting dressed in the morning an enjoyable and seamless experience. After all, style should be fun!